Data Scientist

About The Company Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting‑edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity. About The Role At PlayStation, Data Science plays a critical role in shaping how we invest in, retain, and delight our global player base. The CLV team focuses on understanding player behaviour and driving more effective engagement across the player lifecycle — from acquisition and onboarding through to retention, monetisation, and long‑term value. As a Data Scientist, you will develop models and insights that help drive more personalised player experiences and inform commercial and product decisions at scale. You will work in cross‑functional teams to translate player behaviour into actionable strategies that drive measurable improvements in player engagement and value. This role is ideal for an individual who is comfortable owning problems end‑to‑end — from framing and modelling through to delivering impact — and partnering with stakeholders to support data‑informed decision‑making. Qualifications * A Master’s or Ph.D. in Mathematics, Statistics, Computer Science, or a related quantitative or technical field. * Experience building predictive models such as churn, propensity, segmentation, or value modelling in a commercial setting. * Proficiency in Python and SQL, along with familiarity with common data science and machine learning libraries. * Solid understanding of machine learning techniques including regression, tree-based models, clustering, and when to apply them. * Ability to independently take a problem from definition through to solution and delivery, demonstrating initiative and ownership. * Strong communication and collaboration skills for working effectively with cross‑functional teams and stakeholders. * Experience working with large datasets to generate actionable insights. * Knowledge of modern machine learning approaches such as embeddings, sequence models, and deep learning, with an interest in applying them to real-world problems. Responsibilities * Own the development and delivery of machine learning models for use cases such as churn prediction, purchase propensity, store recommendations, and customer lifetime value. * Translate business problems into modelling approaches, selecting appropriate methods and features to deliver measurable impact. * Work with large-scale behavioural and transactional data to uncover patterns and opportunities for player growth and engagement. * Collaborate within cross‑functional teams, including engineering, product, and commercial stakeholders, to ensure solutions are robust, scalable, and aligned with business needs. * Partner with stakeholders across commercial, finance, and lifecycle teams to support decision‑making with data‑driven insights. * Clearly communicate findings and recommendations to both technical and non‑technical audiences. * Develop and expand understanding of advanced modelling approaches, such as deep learning and sequence-based methods, to solve increasingly complex problems. Benefits * Discretionary bonus opportunity * Private Medical Insurance * 25 days holiday per year * On-site gym facilities * Free soft drinks * Access to cycle garage and showers Equal Opportunity Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category. We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.