Data Analytics & AI Consultant - Marketing Expert

We're looking for a Senior Data Analytics \& AI Consultant to join our team in London, UK, in a hybrid working mode. In this role, you will operate at the intersection of business strategy, advanced analytics and AI, with a strong focus on commercial use cases. You will help clients address complex marketing and sales challenges, such as customer acquisition and retention, pricing optimization, segmentation, incrementality measurement, next-best-action recommendations and marketing mix modeling, by designing and implementing data-driven solutions that deliver measurable business value. As a trusted advisor and analytics translator, you will combine strategic consulting with hands-on expertise, guiding organizations through AI adoption, shaping value-focused roadmaps and overseeing the delivery of advanced models and GenAI capabilities. This role also involves collaborating on solution design, supporting pre-sales initiatives and ensuring a human-centric approach to AI that aligns with regulatory and ethical standards. If you enjoy converting complexity into clarity, influencing C-level decisions and leveraging cutting-edge AI tools for tangible business impact, this opportunity offers a chance to shape how enterprises use data and AI to drive growth. Responsibilities * Translate complex business challenges into actionable data science and AI strategies * Shape and support high-value opportunities, including pre-sales activities such as proposals and technical demos * Design, develop and deploy predictive models, forecasting systems and GenAI-based solutions using frameworks like LLMs and RAG architectures * Act as a liaison between business stakeholders and engineering teams to ensure solution alignment * Apply advanced analytical techniques (predictive modeling, time-series forecasting, optimization) to generate tangible business results * Promote responsible AI practices in line with ethical and regulatory standards (e.g., EU AI Act) * Prepare clear documentation and client-facing deliverables for analytics engagements * Lead collaborative workshops and requirement-gathering sessions * Support delivery teams with technical problem-solving and ensure project success * Stay updated with trends and emerging technologies in AI and analytics Requirements * Bachelor’s or Master’s degree in a quantitative discipline such as Computer Science, Data Science, Statistics or Mathematics * Proven experience in technical consulting or client-facing data science roles with strong stakeholder engagement skills * Proficiency in Python and SQL; familiarity with R is advantageous * Practical experience in building statistical models or predictive algorithms * Hands-on exposure to contemporary AI concepts and GenAI frameworks (e.g., LangChain, Hugging Face) and cloud-native AI services (AWS, Azure or GCP) * Knowledge of MLOps practices and tools like Databricks or MLflow * Ability to tackle ambiguous problems with structured, analytical approaches * Strong verbal and written communication skills for technical and executive audiences * Experience in hybrid consulting environments, balancing multiple priorities * Professional-level English proficiency Nice to have * Expertise in specialized analytics domains such as econometrics or marketing mix modeling * Cloud or machine learning certifications * Familiarity with containerization platforms like Docker or Kubernetes We offer * EPAM Employee Stock Purchase Plan (ESPP) * Protection benefits including life assurance, income protection and critical illness cover * Private medical insurance and dental care * Employee Assistance Program * Competitive group pension plan * Cyclescheme, Techscheme and season ticket loans * Various perks such as free Wednesday lunch in-office, on-site massages and regular social events * Learning and development opportunities including in-house training and coaching, professional certifications, and courses * If otherwise eligible, participation in the discretionary annual bonus program * If otherwise eligible and hired into a qualifying level, participation in the discretionary Long-Term Incentive (LTI) Program