Head of AI Visibility and Automation

Head of AI Visibility \& Automation Digital Marketing Agency Manchester or Vilnius Hybrid, 2 days per week in office Digital Marketing Agency / International clients / Competitive Benefits Package We’re looking for a Head of AI Visibility \& Automation to lead the next evolution of search, shaping how clients are discovered, understood and recommended across traditional search engines, AI platforms and online communities. Sitting at the intersection of Search/SEO, AI visibility and automation, you’ll lead the strategy for increasing brand presence across platforms such as Google, ChatGPT, Gemini, Perplexity and Copilot, while driving the automation capabilities needed to deliver this at scale. Key responsibilities * Own and evolve the AI/Search visibility strategy, ensuring clients are effectively represented across traditional search, generative AI, social search and community platforms. * Lead the development of GEO/AEO and AI Search strategies, improving how frequently and accurately brands are cited and recommended within AI-generated answers. * Establish ways of measuring AI visibility, including citation tracking, share of voice and the impact on organic traffic and brand search. * Drive the development of AI-powered automation, using n8n and other connected technologies to streamline brand audits, competitor research, outreach and content planning. * Identify opportunities to replace repetitive manual activity with scalable, reliable automated workflows that deliver measurable time and cost savings. * Ensure automation and AI capabilities integrate effectively with existing BI, analytics, content, creative and web publishing systems. * Lead and develop two specialist managers covering AI/Search visibility strategy and Data \& AI Automation, bringing both areas together as one integrated function. * Partner with senior stakeholders and teams across the organisation to drive the adoption of new AI Search and automation capabilities. * Stay ahead of developments across AI-driven search and discovery, identifying emerging opportunities, technologies and risks and translating them into practical strategies. * Set appropriate standards around data quality, reliability and human oversight, ensuring AI and automated outputs remain accurate and on-brand at scale. This is an opportunity to take ownership of a developing capability at the forefront of how AI is changing Search and digital discovery. You’ll combine strategic Search expertise with emerging AI and automation technology, building an approach that can be deployed across a large portfolio of brands. If you’re a senior SEO/Search leader with strong knowledge of AI-driven search, GEO/AEO and experience of workflow automation technologies such as n8n, Make or Zapier, we’d be keen to hear from you. Apply now or get in touch to find out more. Dave #LI-DO1