Growth Marketing Lead – AI & Automation

Growth Marketing Lead – AI \& Automation ============================================ Marketing | B2B | AI \& Automation | Growth Whytematter Staffing Solutions is working on a brilliant opportunity for an experienced Growth Marketing Lead who wants the freedom to make an impact. This isn’t a role where you’ll simply pick up an existing marketing calendar and keep things ticking over. You’ll have the opportunity to take ownership of how the business approaches marketing, lead generation and customer engagement, introducing smarter processes and making AI and automation part of the everyday marketing toolkit. We’re looking for someone commercially minded, comfortable getting hands-on and excited about finding better ways to generate opportunities and turn marketing activity into genuine business growth. What will you be doing? --------------------------- You’ll take ownership of the marketing and lead-generation activity, working closely with senior stakeholders to identify where the biggest opportunities lie. Your remit will include: * Creating and delivering B2B campaigns focused on generating quality commercial opportunities. * Developing both inbound and outbound approaches to reach prospective customers. * Using AI and automation to make marketing activity more targeted, efficient and scalable. * Managing and improving CRM processes, including lead nurturing, qualification and reporting. * Creating landing pages and digital journeys designed to convert. * Developing targeted campaigns for specific customers, sectors and audiences. * Producing engaging content that makes technical or complex subjects easy to understand. * Creating case studies, insights and other sales and marketing collateral. * Reviewing campaign and pipeline data to understand what is working and where improvements can be made. * Exploring new AI tools and identifying practical ways they can support marketing and business development. * Working closely with the wider business to ensure marketing activity is contributing to commercial goals. What are we looking for? ---------------------------- You don’t need to be an AI expert, but you should be someone who is genuinely interested in the possibilities of AI and already comfortable experimenting with new technology. You’ll ideally have: * 3+ years’ experience across B2B marketing, growth marketing, demand generation or performance marketing. * Experience marketing within a technical or specialist B2B environment. * A good understanding of CRM systems such as HubSpot or similar platforms. * Experience running digital campaigns and generating leads online. * Confidence creating landing pages and improving customer journeys. * Hands-on exposure to AI tools within your day-to-day marketing activity. * A strong understanding of marketing data, reporting and campaign performance. * Excellent content and copywriting skills. * A commercial mindset and an understanding of how marketing supports sales and revenue growth. Most importantly, we’re looking for someone who enjoys taking ownership. You’ll be comfortable trying new ideas, testing what works and building processes rather than waiting for an established playbook. Why consider it? -------------------- For the right person, this is an opportunity to have real influence over how a growing business approaches marketing. You’ll be able to bring your own ideas to the table, experiment with emerging technology and build a marketing approach that combines creativity, data, automation and commercial thinking. If that sounds like the type of challenge you’ve been looking for, get in touch with Whytematter Staffing Solutions for a confidential conversation. All applications will be treated in the strictest confidence. Whytematter Staffing Solutions is an equal opportunities recruitment business.