This is a fantastic and somewhat unique opportunity for an AI Innovation Manager to join an award-winning creative agency. Clients come to them for intelligent strategy, stand-out creativity and memorable campaigns that leave a mark and deliver real results. They harbour a unique blend of industry expertise and entrepreneurial spirit and have over 20 years experience developing brands and creating marketing communications across a variety of channels.
The Role
Although AI tools are already embedded within certain areas of the business, they are now seeking a commercially minded AI specialist and dedicated leader to systemise, scale and commercialise AI enablement across the agency.
You will:
* Work methodically with each department to audit current AI usage
* Identify efficiency, quality and margin improvements
* Design and implement structured AI workflows and governance
* Measure and report financial impact
* Identify opportunities to productise proprietary AI tools or services
Your objective will be simple: Increase agency efficiency, profitability and competitive advantage through intelligent AI integration.
The process will start with you conducting AI capability reviews across: Creative, Artwork, Strategy, Copy, Motion, Digital Development, Finance and Client Services after which you will;
* Map current processes and identify automation, acceleration or augmentation opportunities
* Create a 12–24 month AI roadmap aligned with commercial objectives
* Define clear KPIs for productivity, cost saving and revenue generation
You will also be involved in;
* Process Design \& Implementation
* Commercial Impact \& Reporting
* Training \& Cultural Adoption
* Productisation \& New Revenue Streams
Ideal attributes will include;
* Strong ICT or technical background
* Hands-on experience using generative AI tools in commercial environments
* Ability to translate technical capability into business outcomes
* Process design and systems thinking
* Strong analytical capability with financial literacy
* Confident communicator able to influence senior stakeholders
* Experience in a creative, marketing or digital agency environment
* Exposure to automation tools (e.g. API integrations, workflow automation platforms)
* Experience building internal tools or lightweight products
* Understanding of SaaS commercial models
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